INDUSTRY:

MARKETING

CLIENT:

SCENE CRAFT

YEAR:

2024

EXPERIENCE:

SCENES

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Flexible Area Models

about.

Flexible Area Models offers a diverse range of high-quality mockup scenes for creators who want to showcase their work in real-world contexts. This collection includes mockups of various environments—offices, coffee shops, studios, and more—designed to present digital and printed materials, such as posters, screens, or stationery, in natural, aesthetically pleasing setups. By providing realistic, adaptable scene mockups, this project allows designers, photographers, and marketers to visualize and elevate their work in true-to-life settings.

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The National Sleep Foundation recommends that adults aged 18 to 64 get seven to nine hours of sleep each night for optimal health. However, research shows that 35% of U.S. adults report getting less than the recommended seven hours of sleep on average.

Over a third of Americans struggle with insufficient sleep, averaging less than seven hours within a 24-hour period.

research.

The goal of the research was to identify the factors contributing to sleep difficulties and poor sleep quality in individuals.

Methods:

  • Semi-structured Interviews

  • Secondary Research

User Notes

When sleep is particularly poor, it's mainly because of anxiety. In this state, I might spend the whole night scrolling through my phone.

My dormitory is noisy, sometimes I need to use earplugs or noise-canceling headphones to isolate the noise in order to sleep more comfortably.

Apple Watch comes with sleep monitoring function. But I think the test is inaccurate. Sometimes I am still playing with my phone. It shows that I am sleeping.

Apple Watch comes with sleep monitoring function. But I think the test is inaccurate. Sometimes I am still playing with my phone. It shows that I am sleeping.

problem.
How Might We have effective solutions are needed to address these sleep anxiety and improve their sleep quality?
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