YEAR:
2024
TIMELINE:
10 Weeks
ORGANISATION:
SCAD
Tinder Redesign
about.
A redesign of Tinder to cater to the evolving needs of Gen Z, who are increasingly shifting from casual interactions to seeking meaningful relationships, aims to enhance user engagement within this demographic. This update allows Tinder to better compete with platforms like Hinge.
background.
The National Sleep Foundation recommends that adults aged 18 to 64 get seven to nine hours of sleep each night for optimal health. However, research shows that 35% of U.S. adults report getting less than the recommended seven hours of sleep on average.
Over a third of Americans struggle with insufficient sleep, averaging less than seven hours within a 24-hour period.
research.
The goal of the research was to identify the factors contributing to sleep difficulties and poor sleep quality in individuals.
Methods:
Semi-structured Interviews
Secondary Research
User Notes
When sleep is particularly poor, it's mainly because of anxiety. In this state, I might spend the whole night scrolling through my phone.
My dormitory is noisy, sometimes I need to use earplugs or noise-canceling headphones to isolate the noise in order to sleep more comfortably.
